Logo and Graphic Design

What makes a logo work

Recognisable at a glance, legible when small, and still readable in black and white. A design that only works in full colour at large sizes will fail on an embroidered polo shirt or a browser tab.

Simple almost always outlasts elaborate. Detail that looks impressive on screen disappears the moment the logo is reduced.

How we work

We start with questions. Who your customers are, what your competitors look like, what you want people to feel, and what you actively dislike. That last one saves considerable time.

Then concepts, in black and white first, so the shape is judged on its own merits before colour makes everything look better than it is. You choose a direction, we refine it, and then colour and variants follow.

What you receive

Every file format you will realistically need, including vector originals that scale to any size without loss, and versions for print and screen. Full colour, single colour, reversed for dark backgrounds, and a square version for social profiles.

You own it outright. No licensing, no ongoing fee.

Beyond the logo

A logo is one part of an identity. We also produce brand guidelines covering colours, typefaces and spacing, along with business cards, letterheads, signage artwork, vehicle graphics, brochures and social media templates.

Consistency across all of these is what makes a small business look established.

Working with an existing brand

Not every job starts from nothing. Sometimes a logo simply needs modernising, or rebuilding properly because the only surviving copy is a low resolution image lifted from an old website. We do both.