Social Media Management

Fewer platforms, done properly

You do not need to be everywhere. You need to be where your customers already are, posting consistently enough to be worth following.

For a trade business that is often one platform. For a retailer, perhaps two. Spreading the same effort across five accounts produces five neglected ones.

What we actually do

Plan content around what your business is doing, so posts have something real behind them. Write and schedule so publishing does not depend on someone remembering. Design images that match your brand rather than looking borrowed. Monitor and respond, because unanswered comments and messages are worse than no presence.

Content people engage with

Work in progress, finished results, the people behind the business, answers to questions you are asked constantly, and the occasional thing that simply shows you exist.

What does not work is relentless selling. Social media is where people decide whether they like you. Selling comes afterwards, and usually on your website.

Bringing it back to your site

Social platforms own their audiences and change the rules whenever they choose. Your website is the one place you control.

We treat social media as a route to your site rather than a destination in itself, which is also the only reliable way to measure whether it is working.

Measurement

Follower counts are the least useful number available. What matters is whether social activity produces visits, enquiries and work. We report on that.