SEO and Performance

  • Core Web Vitals Diagnosed And Fixed
  • Images Served At Display Size In Modern Formats
  • Third Party Scripts Removed Or Deferred
  • Caching And Compression Configured Properly
  • Measured Before And After, Not Claimed

Free performance audit, no obligation attached.

Website speed and performance

Measured By Google, Felt By Your Customers

Speed is not a nice to have. It is measured by Google, it forms part of how pages are ranked, and it decides whether someone waits for your site or returns to the results page.

Core Web Vitals

Three measurements, taken from real visits rather than a laboratory test. How quickly the main content appears. How quickly the page responds when someone interacts. And whether the layout moves about while loading, which is what makes people tap the wrong thing.

They matter because they reflect what your customers experience.

Where the Time Goes

Nearly always the same handful of causes. Images far larger than the space they occupy. Third party scripts, each adding another connection before anything appears. Stylesheets where a fraction is actually used. Fonts that block rendering. And hosting chosen on price, which is the one nobody wants to hear. Almost none of it is the fault of the design, and all of it is fixable.

What We Do About It

Serve images at display size in modern formats. Send only the code a page needs. Defer anything not required immediately. Remove third party scripts that are not earning their place. Configure caching and compression properly.

Then measure before and after, so the gain is demonstrable. Our own site scores 100 across all four Lighthouse categories.

Technical SEO

Speed is one part. The rest is making sure search engines can reach and understand your pages: a valid sitemap, correct robots directives, canonical tags pointing where they should, structured data, and no chains of redirects wasting crawl budget. We check all of it on every build, and again whenever the site changes shape. None of it is glamorous and all of it is checked.

Measured, Not Guessed

Every change is measured. If something does not improve the numbers, we say so rather than adding it to a list of work performed. You get the before and after figures, from PageSpeed Insights and from your own analytics, not a summary of effort spent. If a change does not move the numbers, we say so and undo it rather than quietly leaving it in. You get the figures either way.

We Offer a Free Performance Audit

We will run your site against Google's own tests and tell you where the time is going. For the content and structure side of search, see our SEO friendly design page.

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Servers and performance dashboards

One Team, Every Digital Skill

Websites, development, marketing, Microsoft 365 and community I.T. projects, all under one roof across Hertfordshire and the surrounding areas. One team means the person who builds your site is the same one who secures it, keeps it loading fast and picks up the phone when something needs changing, rather than a chain of contractors passing the job between them. Nothing is outsourced, so nothing sits waiting on somebody else.

Web Development

Web Development

CMS, e commerce, APIs, databases and custom builds. Front end through to back end, written as clean code another developer could pick up tomorrow, integrated with the systems you already rely on. Everything is documented as we go, so your site never depends on one person being available.

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Marketing and Content

Marketing and Content

Logos, social media, viral video and content that works. We plan around the handful of platforms your customers actually use rather than spreading thin across all of them, and write copy that sounds like your business instead of a machine. Then we measure which of it brings people back to your site.

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Office 365 and I.T.

Office 365 and I.T.

Setup, migration, security and day to day support for Microsoft 365. Email, files and accounts move across without downtime, and your staff are trained properly rather than handed a login and left to work it out. Afterwards we stay reachable, so a problem never sits waiting for someone to call you back.

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Computers For All

Computers For All

Refurbished ChromeBooks for Hertfordshire schools. Donated devices are securely wiped, fitted with new storage, safety tested and rebuilt for classroom use, then handed to schools for a fraction of the price of buying new. Families clear out old technology safely and businesses cut their electronic waste.

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AI Receptionist

AI Receptionist

Never miss a call. Free setup, 5 day trial, no obligation. A local number answers naturally, captures every message straight to your inbox, books appointments into your calendar and transfers to a real person when a call genuinely needs one. Keep your existing line and switch it off whenever you like.

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Herts Web Design Blog

Herts Web Design Blog

Guides on cost, speed, hosting and getting found online. Written from real projects and real measurements taken on real sites, not repeated from someone else's advice. Each one shows the numbers behind the conclusion, so you can judge what would actually change a result before you spend anything on it.

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Herts Web Design client support

We Provide 24/7/365 Support for all Our Existing Clients

We Provide All Our Clients with round the clock support. New enquiries are answered 7am to 9pm Monday to Friday, and 8am to 6pm at weekends.

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Free Shopify Store Audit

Find out what could be costing you sales. Fast, free and no obligation.

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