Content Research and Creation

Research before writing

Good content answers questions people are genuinely asking. That means finding out what those questions are, rather than guessing.

We look at what people search for in your sector, what your competitors have covered and what they have missed, and the questions you answer on the phone every week. Those phone questions are frequently the most valuable pages on a website, because nobody else has bothered to write them down.

Website copy

Clear, direct and written for the person reading it. Enough detail to answer the question, without the padding that makes people scroll past.

We avoid the language businesses drift into when describing themselves. Nobody searches for a bespoke solutions provider.

Articles and blog posts

Regularly published, genuinely useful articles do three things: they answer questions before someone has to ask, they give search engines reasons to visit, and they show you know your subject.

Our own blog is written exactly this way, so you can judge the standard before committing.

Product descriptions

For e-commerce, descriptions do real work. They answer the questions that otherwise become emails or returns, and they distinguish you from every other retailer using the manufacturer's text verbatim, which search engines treat as duplicate content.

Keeping it current

Content ages. Prices change, services change, and a page describing something you stopped offering costs you credibility. We can review and refresh existing content as well as writing new material.