We Create
Search Optimized
Websites So You
Can Be Found Online.

Search Engine Registration has to be considered the beginning of online marketing for your website. Search engines have a large amount of power to bring traffic to your site, registration with them kick starts that process. But the truth is it takes more than just one thing to bring you good traffic; it is a skill which is developed over time. Herts Web Design has the experience to get your website up and running and link into the search engines so you can get your business moving. We are capable of getting you visibility on Google, Yahoo, and MSN as well as any of the smaller engines. Online there are many companies that offer automatic registration and make it sound as though this is the best way to generate traffic, registration alone simply won’t be effective. Getting properly set up and integrated with the search engines will send you significant traffic over time, so don't be the one missing out.

Search Engines

Submitting to Search Engines and Registering have been made a lot easier over the years. Much of the submission is done automatically once your website has been made live the Search Engine will go and index all the pages within a few weeks. It is possible to integrate your website into the like of Google Places, AdWords etc and this does require some expertise and knowledge of how to get the best out of them. As for your websites page content, it can be a tiresome process optimizing one website for two different search engines. Most search engines are actually run by one of two providers, Google or Bing. Latest research and numbers show Google controls nearly 60 percent of the search market, while Bing is the 3rd largest engine behind YouTube at number two. In most cases you will end up targeting your optimization tactics toward one search engine more than the other, but luckily there are enough similarities between them that it’s possible to optimize for both.

Directories

To get the most out of your website it is worth optimising it for search engines and then submit it to various directories. The reason being you need what the search engines consider ‘strong links’ which will help you appear higher on them, however the truth is these links are difficult to get. Having said that submitting to directories is relatively straightforward compared to alternatives and it has a high success rate.Most websites we see have limited back-links, and we always strongly advise you to submit to at least a few directories as this will give you a web footprint to start from. While there are hundreds of directories the range in their quality is vast. The fundamental points we look for in directories is whether they are: - Are they high quality? - Are they relevant to your website? We consider dir.yahoo.com and business.com to be great high quality general directories. It’s important to say that for those two directories you must pay a fee for submitting to them, so if you are happy investing in your SEO, we do advise submitting to these.

Compliance and Validation

W3C Compliance

Validating the coding of your website is a great way to help your SEO, the only way to do this is with W3C (which stands for World Wide Web Consortium). W3C is an international online consortium that is working together to develop a set of standards and practices for websites. They are able to achieve this with the use of standards as well as guidelines. Compliant websites and pages are called “spiderable” and links on the pages/websites as “crawlable”. Now although it is not necessary for search engines, it is generally advised to be as compliant as possible, remember if the search engine has to work really hard to read your websites content, it will not index pages as often or as thoroughly as one that makes the process simple. Search engines will abandon any further attempt to index a website if it has to work for too long reading a page!

EU Cookie Law

What is it?

This is part of privacy legislation which was adopted by all EU countries on May 26th 2011. At the time the UK was given 1 year to meet the requirements of the directive after UK government updated the Privacy and Electronic Communications Regulations to be in line with the EU.

What does it mean to me?

You MUST gain consent from your visitors to accumulate or collect any information about them on a computer or any other device that is connected to the internet, be that a tablet or even a smartphone. It is in place for the sole purpose of protecting the online privacy of customers, by not just grabbing their attention, but also to give them a choice about what information they allow to be collected while browsing the web. Any business that does not comply or is not clearly working towards meeting this directive will be at great risk of being hit with a potential fine which could be as much as half a million pounds!